Left-Right-Brain

a

toujours les bonnes veilles de l’agence NEKID 

By rob

et celle de la semaine dernière

By rob

Vincent Druguet

a

Rare de voir les institutions prendre la parole sur ces sujets (après Fabernobel et son analyse des réseaux sociaux)

Une présentation intéressante sur ce qu’est le web aujourd’hui et sur les tendances lourdes du digital (les réseaux sociaux, la widgétisation du web, la personalisation des contenus, la tendance pull versus push, multiplicité et complémentarité des supports,

Quelques chiffres clés:

• Les pages vues cumulées de Facebook et Youtuve dépassent celles de Yahoo et Google
• Le temps passé sur les réseaux sociaux représentent près de 16% du temps passé sur Internet (catégorie non existante il y a 3 ans)

By rob

Vincent Druguet

vu sur neteco

Après avoir ouvert sa plate-forme aux développeurs (“facebook application platform” (FAP)), un des grands facteurs de réussite du réseau social, Facebook annonce aujourd’hui le portage des milliers de petites applications en dehors du réseau social.

Elles resteront hébergées sur le réseau social mais comme un widget, elles pourront également être déployées sur des blogs (méthode d’embedded). Cette stratégie va vraisemblablement permettre à Facebook de générer du trafic récurrent sur la plate-forme par la multiplication des points de contacts (aujourd’hui le trafic récurrent se fait aussi via les relances mail des applications)

Vincent Druguet

a

selon comscore et vu sur imedia.

Attention dans ce cas, la définition de widget comprend les mash-up vidéo et audio. L’explosion des widgets est selon moi nettement corrélé à l’explosion de myspace et de facebook qui les propose via certaines applications (ex : ilike sur facebook)

Les widgets permettent aux internautes de s’engager et interagir avec les Marques. La plupart des campagnes créatives de 2007 proposaient ce genre de dispositif rich media. Selon l’article, de nombreux publicitaires (traditionnel ?) ne comprennent toujours pas comment les widgets fonctionnent, comments ils peuvent être mesurer et surtout, comment ils peuvent rentrer en résonance dans le cadre d’une campagne rich media.

la preuve de cet engouement : Slide.com vient de lever $50 million ce qui valorise la société à $550 million. Survalorisation ou pas ?

Les chiffres pharaonesques de son développement :
* Reach 200+ countries
* 143 million unique viewers/month (comScore November 2007)
* 1 million new Flash widgets created every day
* 50 million users on Facebook (Quantcast)

Slide est présent sur Facebook, MySpace, Hi5, Orkut, Bebo, Friendster etc.

voir l’annuaire de widget : widgetoko et widgipedia (et l’écosystème de netvibes avec les widgets UWA, universel multi plate-formes)

voir aussi clearspring et l’intégration de publicité dans les widgets

Au delà des succès mondiaux Myspace ou FaceBook, des centaines de réseaux sociaux verticaux, spécialisés dans un secteur, fédèrent des passionnés et survivent parfaitement. Dans chacun de ces sites, des utilisateurs “stars” (power account) sortent du lot.

Voir l’article

Animal Lovers

1. Pikapet - Pikapet is an online playground for pet owners who want to have fun with their cute pets.
2. Dogster - Since launching in January 2004, Dogster.com (and its sister site Catster.com launched in August, 2004) have become the fastest growing pet destination on the Internet and are now a top-five overall pet destination.
3. Catster - Dogster for cats.

Audiophiles

1. Imeem - Imeem is an online community where artists, fans & friends can promote their content, share their tastes, and discover new blogs, photos, music and video.
2. Buzznet - Buzznet.com is a vibrant social media destination representing the next evolution of social networking.
3. Hip Hop Network - Hip Hop Net’s mission is to build a diverse community of dedicated Hip-hop heads who continually refine their common aesthetic of Hip-hop as art via instant feedback from a userbase of thousands.
4. MOG - Your personalized gateway for music discovery.
5. Nation of Millions - A place for the Hip-Hop heads to share, rate, and comment on what’s good.

Free Thinkers (AKA Anything Goes)

1. Mixx - Mixx is your link to the web content that really matters.
2. Linkfilter.net - linkfilter.net is just what the name implies, a link filter.
3. Plime - Plime is a pliable tree of interesting links, cultivated and pruned by everyone.
4. Shoutwire - Internet news for the masses.
5. Stirr’dup - Stirrdup is a social news community built around the idea that controversy is fun, censorship is awful, and the most interesting stories make you want to talk, debate, and even get a little angry.
6. Searchles - Searchles is a highly scaleable “social search” platform that showcases expertise, enables collaboration with peers and instantly captures it in searchable knowledge indexes.

News Hounds

1. NewsCloud - People sharing stories for change.
2. 2CentsNews - 2CentsNews.com is a community based news website where site visitors submit and rate the latest news stories on any topic from virtually any source on the internet.
3. Newsvine - Updated continuously by citizens like you, Newsvine is an instant reflection of what the world is talking about at any given moment.
4. BuzzFlash - A user driven progressive political news website that allows you to submit a story that may be reviewed by all visitors and may or may not be promoted to the front page.

Car Lovers

1. AutoSpies - Vote, post articles, write comments, and interact with fellow auto enthusiasts.

Business People

1. Small Business Brief - Fetching the best small business news.
2. Feed the Bull - Financial and stock market news with a voice.
3. DailyHub - DailyHub is a social news and content sharing site for business professionals.
4. Value Investing News - Value Investing News is a community driven value investing news site.

Penny Pinchers

1. Dealigg - Dealigg.com combines the best of user-voted publishing style with the best of online shopping.

Teachers and Students

1. Qoolsqool - Qoolsqool is a free and open educational resource for educators, students, and self-learners around the world.

Paparazzi Wannabes

1. ShowHype - ShowHype finds the top stories in entertainment for you to vote on and discuss.

Do-Gooders

1. Hugg - Seen some green? Hugg is your source for user-submitted green news.
2. Care2 -The premise of Care2 is simple: One person can make a difference.
3. TakingItGlobal - TakingItGlobal.org is an online community that connects youth to find inspiration, access information, get involved, and take action in their local and global communities.

The Tech Geeks

1. Meme or Lame - Meme or Lame is a citizen media platform targeting gizmophiles that endeavors to bring editors and readers closer.
2. DZone - Fresh links for developers.
3. DNHour - DNHour.com is a user-powered news portal built specially for the domain name industry.

Gamers

1. GuildCafe - GuildCafe is free service where you can form guilds and clans, publish your gaming accomplishments and connect with other players who like the things you do.
2. Quick Jump Network - User submitted gaming news.
3. TribalWar - Gaming news.

Book Lovers

1. Wordsy - Just some people who really like to read.

Marketers

1. marktd - Marketing news for marketers by marketers.
2. Gooruze - Gooruze offers the online marketing community a new easy to drive, high performance platform where all members can share, educate, advise and learn - shaping the future of the industry.
3. PlugIM - PlugIM is a user driven internet marketing community.
4. Sphinn - Sphinn is a social site for search and interactive marketers.

Visual Learners

1. Live Video - The world is watching.
2. VideoSift - VideoSift is an online community and passionate about Web video.

Real Estate Agents

1. Real Estate Voices - A real estate social news site designed to help you discover the most interesting articles of the day, as voted and suggested by your fellow users.

Sport Fans

1. BallHype - BallHype makes it easy for all of the sports fans out there who want to keep up but don’t have all day to goof off online.

Wine Aficionados

1. Wine Life Today - Wine Life Today provides wine news based on what you, the reader, find interesting.

Birds of a Feather

1. Black Planet - BlackPlanet.com is your place to meet and connect with African Americans around the country.
2. Blogs4God - Blogs4God is a semi-definitive aggregation of Christians who blog.
3. Sk*rt - Sk*rt is a portal to find cool things, smart scoop, clever ideas, excellent products, exceptional information. All of it. And more.
4. Saty - Women’s lifestyle portal.

Fashionistas

1. Style Hive - Stylehive is a global social shopping community, dedicated to discovering and sharing the most exciting products, the stores that sell them, and the people that find them.

Vincent Druguet

un exercice amusant qu’un internaute américain a réalisé!

facebook dans 40 ans

a regarder : le feed et l’album photo (funerals)

Le dernier tee-shirt a la mode : “i facebooked your mom”